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Your Chance to Rank at the Top of Google

Google is Rewarding High-Quality Websites “White hat” search engine optimization practices improve the usability of a website, help create great content, and make sites load faster, which is good for both website visitors and search engines. A bi-product of good SEO is good online marketing. Creating a great website can translate into more people linking to your website and more visitors. In the pursuit of higher rankings or traffic, many companies use techniques that do not benefit website visitors, where the intent is to look for...

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Is Your Website Optimized For Mobile & Local Search?

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Your Customers Are Searching For You on Their Mobile Devices If your website isn’t optimized for mobile, your site usability is in jeopardy and you’re running the risk of losing a potential customer, something that is 100% preventable. 61% of users are unlikely to revisit a website that is not mobile friendly. Google is always looking to create the best user experience possible, and mobile websites are playing an increasingly important role in how users will interact with a business through their phones. Mobile websites are not just...

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Increase Search Engine Results Clickthrough with Google+ Authorship

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Including rel=”author” will improve the display of your Google search engine results What is Google Authorship? Google is “piloting” a program that allows content creators such as bloggers, website owners, web designers, business owners, etc. to take credit for their articles in the form of a link to their Google+ profile and a thumbnail of their profile photo that appears in Google search results. Rich snippets offer websites the chance to stand out from the crowd in search results, enticing more clicks in the process. If you...

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Rank at the Top of the Local Search Results

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Best Practices in Local Search Engine Optimization The big three, Google, Bing, and Yahoo!, are putting massive amounts of emphasis on how local search engine results are displayed. You might have already noticed local listing information blending in with organic results. We here at Optimize Worldwide encourage local businesses to claim your business listings and verify the accuracy, as well as the consistency, of your business information. We will go into details about optimizing your local business listings in an upcoming article. Today we...

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Is Your Redding Website Affected By Google’s Latest Panda Update?

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Yesterday, Google announced 40 changes in the ranking algorithm. The most important changes were another Panda update and changes in the way Google evaluates links. How do these changes affect the rankings of your web pages? Google’s Panda 3.3 update Google announced the following: “Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.” This sounds similar to the Panda update that Google released in January. That update was described as a...

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Increase Your SEO in Redding with Google Places

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Google Places Optimization Google Places Optimization couldn’t be any easier with these google places optimization tips. We help answer how to optimize a Redding google places page. Our goal is to help small business owners in Redding, like you, achieve positive results and answer any question you may have. First, we must understand that Google Places rank results are generated utilizing a very unique search algorithm within Google. The places page results are an amalgamation of organic ranking, business directory listings, geographic...

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2012 SEO Game Changer: Schema.org & Microdata

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Improve the display of search results with Schema.org What is Schema.org? Schema.org is a Microdata vocabulary; not a language in and of itself. Using Schema.org and microdata makes it possible for search engines to understand your website content beyond simple HTML and text analysis. Schema.org markup has some highly specialized markups that will tell search engines that the content is actually talking about a “person,” “place,” “thing,” “movie,” “music” and so forth. How will the...

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