Google is Rewarding High-Quality Websites
"White hat" search engine optimization practices improve the usability of a website, help create great content, and make sites load faster, which is good for both website visitors and search engines. A bi-product of good SEO is good online marketing. Creating a great website can translate into more people linking to your website and more visitors.
In the pursuit of higher rankings or traffic, many companies use techniques that do not benefit website visitors, where the intent is to look for shortcuts or loopholes that would rank their pages higher that deserved. This is often referred to as "black hat webspam" (not to be mistaken for email spam). Black hat search engine techniques might include:
- keyword stuffing
- link building schemes
- duplicate content
Optimize Worldwide helps companies establish top organic search rankings through best practices and strives to deliver what Google wants, quality content. Call (530) 710-8283 or email firstname.lastname@example.org for a complimentary analysis...
Over the next few days, Google releasing an important algorithm change targeted at webspam. The change will decrease rankings for websites that are believed to violate Google’s existing quality guidelines. Google has always targeted webspam in their rankings, and this algorithm represents another improvement in their efforts to reduce webspam and promote high quality content. Website owners are encouraged to focus on creating high quality sites that create a good user experience and entertain white hat SEO methods instead of engaging in aggressive webspam tactics.
We believe that this is your time to shine. If you are looking to increase your organic search ranking, start a content calendar and publish quality content that provides value to your readers. Focus on creating amazing, compelling web sites and take advantage of this search engine algorithm change.