4 Essential Marketing Tools for Your Business

People sitting around wood table holding mobile devices

It’s one thing to develop your product line; it’s another to get the word out about it. But if you want to make sales, you have no choice. Fortunately, the internet has made marketing easier than ever for business owners. It’s also opened up many more avenues in which your products can be marketed. Here… Read more »

Why WordPress is the Best Platform for Your Website

WordPress for desktop and mobile devices

  So you’ve decided to create a website or revamp the one you’ve already got? It’s important to choose the right kind of publishing platform—one that will create an aesthetic appeal, make it easy for you to add updates, and be robust enough to handle the features you need. Before you conclude that it’s impossible to… Read more »

The Top 9 Myths About Advertising

Shocked man and myth

You may have a fabulous product or service, but if nobody knows about it, it will just stay on the shelf or in your head. Advertising is the means to let people know you exist. And times have changed. Advertising requires much more than just hanging a shingle above the door. Here are the most… Read more »

6 Reasons Why Nobody’s Clicking on Your Ad

Computer keyboard and mouse pointer with don't sign

An ad is only as good as its ability to get customers to your website—or door. When you’ve spent hours creating an ad, it’s disheartening when all you get is a flatline. If that’s happening, your ad may need some resuscitation. Check it for the following signs of ebbing life. There’s no call to action…. Read more »

Marketing Basics: Why Every Local Business Needs to Get Online

Marketing Companies Redding CA

Marketing is a multi-faceted thing these days. It used to be simple—a business expanded by word-of-mouth or through print on paper. Marketing has gone through a dramatic shift in the last two decades and now uses content marketing, social media, websites, and other online marketing methods, in addition to word-of-mouth referrals and printed advertisements. With… Read more »

Optimize Worldwide Partners with the SMART Center to Employ Our Redding Youth


Derek Pruitt was homeless for about two years–from the ages of 17 to 19–due to an unfortunate situation with his parents. He and his younger brother moved into the Good News Rescue Mission when Derek was 18. At first, he focused on finishing high school so he could get a full-time job to support his… Read more »

Blogging for SEO: five quick tips for beginners


This post was originally published on Search Engine Watch. A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing. How else are you going to bombard customers with… Read more »

Considering Advertising Agencies in Redding? Here’s What You Need to Know


If there’s one thing that advertising agencies in Redding can agree on, it’s that advertising is a complicated, multifaceted enigma. There are multiple ways to the end goal, all of which will result in more exposure for your business, but before you throw advertising funds wildly in multiple directions, here are some key factors you’ll… Read more »

Graphic Designers Can Build—Or Kill—Your Redding Business


Have you ever seen a website that made you cringe? Yoyo headlines, squashed images, blobs of text, comic sans font, fluorescent colors, or web pages 10 yards long—these are business-killing, graphic design fiascos. Unfortunately, it happens all the time. With the lion’s share of business marketing happening online, it becomes imperative that the graphic designers… Read more »

Marketing Companies in Redding: Why Marketing is More Important Than Ever


If you’re looking for dependable marketing companies in Redding, California, you shouldn’t have a problem at all. Marketing is a field that has been a strong force for a long time now. It’s becoming more and more relevant each and every day, however, and that’s largely due to the Internet. If you have any kind… Read more »

City of Redding Awards Optimize Worldwide for PR/Communications Services

Matt Morgan: City of Redding

FOR IMMEDIATE RELEASE Optimize Worldwide is pleased to announce that the City of Redding has awarded us the honor of becoming their Public Relations and Communications partner in 2016. Our team is excited to come alongside the City of Redding and to offer our expertise to them. We consider this an excellent opportunity to serve… Read more »

Optimize Worldwide Receives 2015 Best of Redding Award

2015 Best of Redding Award in the Internet Marketing Service

FOR IMMEDIATE RELEASE Redding Award Program Honors the Achievement Optimize Worldwide has been selected for the 2015 Best of Redding Award in the Internet Marketing Service category by the Redding Award Program. Each year, the Redding Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category…. Read more »

Optimize Worldwide Commemorates 4 Year Company Anniversary

Optimize Worldwide Selfie

It’s amazing how much can be accomplished in such a short time. Optimize Worldwide is the perfect example of this. The idea for a web design and marketing company that Matt Morgan dreamed up in his bedroom just four years ago has now turned into the largest company of its kind in Redding, CA. As… Read more »

Tips for understanding and designing optimized landing pages


This post was originally published on Search Engine Watch. There is no denying that the internet can make or break your business based on how visible it is to modern day consumers. That’s why it can’t be stressed enough just how necessary it is to build a user-friendly, attractive website that showcases everything you have… Read more »

What is Business Listing Management and Why Do You Need It?

Business Listing Management by Optimize Worldwide

Did you know your business is being marketed all over the Internet with or without your help? Business listings are often automatically created for companies without them ever realizing it and are then made public for anyone to view. This free marketing tactic may sound great at first, but the truth is that when these… Read more »

Optimize Worldwide Now Offering Animated Video Production

Animated Video Production by Optimize Worldwide

Optimize Worldwide prides itself on being a full service web design and online marketing firm that can offer local and national businesses everything they need to succeed at building a strong online presence. With the ever-evolving state of the Internet and the way Google continues to add to its list of factors it uses to… Read more »