Posts By: Carrie A. Schmeck: BizziWriter

The Great Copywriting and SEO Keyword Debate

Artful masterpiece

Which is better? Great copywriting that tells a story or well-executed search engine optimization using carefully selected keywords? Answer: Both Artful content creators like to experiment with timbre and tone as we swish our magic keyboard keys and maneuver sentences into brands with personality and flair. (I say we because I live in this camp.)… Read more »