Posts Categorized: Search Engine Optimization

Blogging for SEO: five quick tips for beginners

marlon_brando_cat-300x217

This post was originally published on Search Engine Watch. A blog can still take you to the top. If you do it right. Everyone loves free information. And free information reels in customers. That’s why blogging is one of the best ways to do content marketing. How else are you going to bombard customers with… Read more »

Tips for understanding and designing optimized landing pages

landing-page-nike-trainers-from-jd-sports

This post was originally published on Search Engine Watch. There is no denying that the internet can make or break your business based on how visible it is to modern day consumers. That’s why it can’t be stressed enough just how necessary it is to build a user-friendly, attractive website that showcases everything you have… Read more »

What is Business Listing Management and Why Do You Need It?

Business Listing Management by Optimize Worldwide

Did you know your business is being marketed all over the Internet with or without your help? Business listings are often automatically created for companies without them ever realizing it and are then made public for anyone to view. This free marketing tactic may sound great at first, but the truth is that when these… Read more »

Learn How to Spend Your Marketing Budget Wisely Using SEO

Traditional advertising to Google search

For a lot of business owners, search engine optimization is an afterthought – when it’s even a thought at all. SEO is a strategy that many still don’t fully understand the value of, so they opt to go with a marketing plan using platforms that are more familiar, which generally means TV, radio and print…. Read more »

Index Your Content Faster With the Fetch as Google Tool

Google Speedometer

Utilizing the various functions that Google Webmaster Tools has to offer is a surefire way to help keep your website running like a well-oiled machine. Two tools our SEO team uses on a regular basis and finds to be extremely beneficial are the Crawl Errors report and Sitemap submission tool. Amongst the toolkit is the… Read more »

Online Business – The Next “Big Thing” for SEO Specialists

Business SEO

In recent years, both the global economy and web based organizations have been experiencing a rapid downfall. Due to this, many brick-and-mortar firms have been wondering if starting an online business is worth the effort. However, in reality it has become necessary to consider starting an online business, or else the company might have to… Read more »

Meta Descriptions Don’t Help SEO? Why Bother?!

Meta tags

If you’ve been a student of an older SEO school of thought, you’ve probably been taught meta descriptions are vital to ranking success. We hate to burst your bubble, but it now appears metas have very little – if any – effect on ranking. If the meta description doesn’t help your SEO efforts, why bother?… Read more »

Link Building is Alive and Well: Tips for Gaining Link Traction

Backlinks Street Sign

Don’t believe the blogs which claim link building is dead, because without links the entire basis of Google’s algorithm would crumble. Understanding how we relate to each other is a core of human society and hence replicated on the web. As with powerful nation states, supported by strong economies and large numbers of soldiers, websites… Read more »

Will Hummingbird Change SEO As We Know It?

Google Hummingbird Algorithm Update

If one thing is for certain about Google’s latest search update dubbed “Hummingbird” it’s that we don’t actually know everything about it or what it changes. In fact, the new search optimizations were actually implemented a while ago and no one really noticed until Google officially announced that it exists. That’s not to say it… Read more »

7 Ways to Make Your Google Search Result Stand Out

Glitter pencil

The competition for search engine real estate is fierce. Don’t be satisfied with a Google listing that doesn’t highlight you from your competitors. Here are a few tips that should help your Google search result attract the most attention.

SEO Efforts That Improve Your Blog’s Rankings

Optimize Your Blog Posts

Are you looking for effective ways to improve your blog’s search engine rankings? Well, one of the most common methods is will the use of search engine optimization, also known as SEO. If your blog isn’t optimized properly, you decrease your chances of enticing search engines. SEO Tips for Increasing Search Engine Rankings Here are… Read more »

A Step-by-Step Guide to Keyword Research

SEO Keyword Research

You just bought a domain name. Congratulations. The journey to creating a highly targeted, content-rich website has just begun. So what next? In this day and age it has become nearly impossible to drive traffic to a website strictly through good content and a little bit of luck. Nearly every successful website you have heard… Read more »

The 7 Best WordPress Hacks to Supercharge Your SEO

Zan Zig | 1899 Magician

I typically jump on the band wagon of disliking catch-phrases like the word “hacks.” Despite my usual disposition, I cannot help myself from enjoying this one. I like it when someone takes a negative idea and flips it around to mean something positive. I use this same mentality to study black hat tricks and turn… Read more »

How to Claim Your Content with Google Authorship

Matt Morgan | Founder & CEO of Optimize Worldwide

Have you noticed the faces that are showing up next to certain results when you do a Google search? The search results that have a profile picture have integrated Google Authorship on their webpage. This article demonstrates a search optimization strategy you don’t want to ignore. What is Google Authorship? Google introduced the Authorship markup… Read more »

Create a Natural Link Portfolio by Diversifying Anchor Text

Diversifying Anchor Text

For SEOs engaged in the deep trenches of link building, few things are more troublesome than optimizing anchor text. Satisfying a client’s desire to rank well for a specific keyword, while also keeping their overall link portfolio looking clean and natural is a daunting task for many in the industry. Recent Google updates have unleashed… Read more »

9 WordPress Plugins for Sculpting Your Blog’s SEO

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As the resident SEO guy at buuteeq, I take great care to make sure that our company blog is built as well as it can be for SEO. I’ve discovered a number of great plugins over the years that have helped me sculpt the blog’s SEO, to the point where we now often take a… Read more »

Matt Morgan’s Website Optimization & SEO Guide

2013 Website Optimization & SEO Guide

Have you re-evaluated your website and search engine rankings strategies this year? We all have big plans for 2013 and it’s about time we step back and re-evaluate our SEO efforts. The last couple years have been riddled with high impact algorithm updates that have put online marketers to the test. I believe the new… Read more »

Link Building Techniques for Google’s Penguin Update

Google Penguin Update | Link Building Techniques

Google has started a mission of cracking down on spammy websites. It has decided to display only original and informative content. Google has succeeded to a great extent in their mission but thousands of websites have been penalized for over optimization. Websites have faced a huge decline in their rankings. We need to accept that… Read more »

SEO – The Ultimate Beginners Guide

SEO – The Ultimate Beginners Guide

Is your website search engine friendly? SEO, sounds daunting right? Well it can be, but it’s something you should care about! SEO is Search Engine Optimization, in layman’s terms, it is all the little things you do to your site that help you get a good ranking on search engine results. So, let’s start with… Read more »